Witches, zombies, and love bugs failed to knock
Batman Begins out of the number one
spot at the North American box office during the 18th consecutive
weekend when ticket sales were down from last year. The super hero
actioner grossed $27.6M in its second weekend, according to
final studio figures, to remain atop
the charts falling a moderate 43% from its opening weekend. Given the
comic book genre, the hold was impressive and gave Warner Bros. a cume
of $122.5M after 12 days of release. The Christopher Nolan-directed film
could find its way to $185-190M domestically. Overseas,
Batman Begins also held up well
grossing $27.9M from 85 markets to boost the international cume to
$84.6M. Holdover markets dropped by an average of only 32%. The Caped
Crusader's worldwide tally now stands at $207.1M after less than two
weeks.
Reviews were mixed. Exit polls were strong and the studio is hoping that
young girls not interested in seeing aliens wage war against our world
will instead opt for Herbie over the
long Independence Day holiday weekend.
Universal's zombie thriller Land of the Dead
debuted in fifth place with $10.2M. The George A. Romero-directed film
averaged a commendable $4,545 from 2,249 theaters and appealed to the
typical male horror crowd. According to studio data, 67% of the audience
was under 25 and 62% was male. An alarming 22% drop from Friday to
Saturday hints that the bulk of the fans rushed out early and that
long-term prospects seem shaky, even for a fright flick.
Dead carries a $15M production cost
making it not too risky of an investment. Reviews were surprisingly
positive for a zombie pic.
The top-grossing summer films followed.
Madagascar placed sixth with $7.4M, off only 31%, for a
$160.2M total for DreamWorks. Fox's Star Wars
Episode III slipped 39% to $6.1M giving the Jedi adventure
$358.5M to date. On Sunday, Revenge of the Sith
climbed to number ten on the all-time domestic blockbusters chart
surpassing Jurassic Park which
grossed $357.1M back in 1993. Adam Sandler's
The Longest Yard followed with $5.5M pushing Paramount's sum
to $141.9M.
The Miramax kidpic The Adventures of
Sharkboy and Lavagirl in 3-D fell 48% in its third weekend to
$3.5M. Universal's Russell Crowe film
Cinderella Man punched up $3.4M, down 38%. Totals stand at
$30.5M and $49.8M.
Lions Gate got off to a solid start for its inner city dancing
documentary Rize which opened in 352
theaters grossing $1.6M for a $4,473 average. The R-rated film earned
strong reviews.
Three smaller summer entries dropped out of the top ten over the
weekend. Universal's comedy The Perfect Man
tumbled 51% in its second weekend to $2.6M giving the mother-daughter
pic only $10.9M in ten days. The Hilary Duff-Heather Locklear title
should finish with a puny $13-15M. Fellow femme flick
The Sisterhood of the Traveling Pants
fell 51% to $1.5M. Warner Bros. has grossed a decent $34M and should
conclude with about $37M. Paramount's remake misfire
The Honeymooners crashed 62% to $1M for
a miserable cume of $11.6M. Look for a $13M final.
The top ten films grossed $113.5M which was down 12% from last year
when Fahrenheit 9/11 opened at
number one with $23.9M; but up 5% from 2003 when
Charlie's Angels: Full Throttle debuted
in the top spot with $37.6M.
Compared to projections, Bewitched
opened a couple of notches below my $24M forecast while
Herbie: Fully Loaded debuted below my
$18M three-day prediction. Land of the Dead
and Rize both bowed very close to my
respective projections of $11M and $2M.
Take this week's NEW
Reader Survey
on War of the Worlds. In last week's
survey, readers were asked how the opening of
Batman Begins compared to expectations. Of 2,462 responses,
40% said it was Better while 60% thought it was Worse.
For a movie review of Batman Begins
and a game review of Cold Winter, visit
The Chief Report.
Be sure to check back on Monday night for final figures and
again on Thursday for a complete
summary, including projections, for next weekend when
War of the Worlds and
Rebound both open.